On the day LeBron James makes his return to the Cleveland Cavaliers, Nike released James’ newest commercial, which celebrates the pride and emotion felt around the city. The message is chilling. Together. One city. One goal.
Sprite Presents: LeBron James’ First Home Game
LeBron James’ first home court game appearance won’t be in Cleveland; because it was in his hometown of Akron, Ohio on September 25th. Sprite worked with city officials to turn Patterson Park, which hadn’t been updated in more than 20 years, into a blank canvas for New York urban artist Futura to transform. Once the court was transformed, Sprite held a pickup game and basketball clinic for the community to enjoy. That’s when LeBron showed up to celebrate the new courts and his arrival back home.
2015 Kia K900 Luxury Car – LeBron James Commercial – NBA Partnership – “Valet”
When the 2015 Kia K900 pulls up to a red carpet event, even the valet is at a loss for words. And when LeBron James steps out of the K900, the valet quickly learns that this luxury sedan is truly “Fit For A King™”.
LeBron James “RE-ESTABLISHED 2014” Beats By Dre Commercial
The words “Akron Est. 1984” are inked on LeBron James’ body. Moving back to Cleveland in 2014 is the re-establishment of his legacy in Northern Ohio. He now embarks on the next and greatest chapter of his career.
Kobe Bryant takes a page out of the late Steve Jobs book with the release of his latest Nike commercial for his Kobe System…
We are all witnesses?
Where do you go from the top? You go over the top. The #KobeSystem: Success for the Successful is Kobe’s winning, results-oriented philosophy on how to adapt to succeed. You’re Welcome.
The Making Of The #KobeSystem
Nike pulls the curtain back on the making of the Nike Kobe VII System Supreme with a detailed discussion with Kobe Bryant and Nike creative director Eric Avar. Topics range from good design balancing science and art, performance versatility in footwear, the creative process and the evolution of Kobe’s signature line.
P-Rod on the #KobeSystem
P-Rod discovers the #KobeSystem is not a crazy pyramid scheme. In turn, he discovers himself and some important truths. Aziz Ansari on the #KobeSystem
What does Kobe Bryant know about stand-up? Everything. The #KobeSystem puts in work on and off court.
From day one this man has been given the crown, in his junior year of high school, he made the cover of Sports Illustrated, with the title “The Chosen One”. Along with the title he enjoyed the luxury of having nationally televised games for his High school team, and a $90 million dollar endorsement deal with Nike before he ever played a single game in the NBA. To say that Lebron James had some buzz entering the NBA would be a major understatement. He was already one of the most celebrated stars in the NBA and he hadn’t won a single award, dominated a game, or even touched the hardwood for a playoff series. Yet everyone saw him as the best thing since Michael Jordan.
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